Why Businesses Should Build A Website

     The business arena has benefited a lot from the advancements we have in today's technology.  As technology change, so is the way that we transact business.  Now, a large chunk of commerce is administered and conducted online.  This concept called Electronic Commerce or ECommerce has definitely changed the way we live and deal with our lives.

Brands and businesses have websites that clients can visit 24/7.*

The Reality

     Most people are now online and connected, and we are online at all hours of the day.  From our computers or phones, we can find and purchase stuff through the Internet without leaving the couch, our home, or the office -- and without disrupting the day's activity.  A ten minute travel time going to your workplace on a cab can be spent checking a vacation package on the Internet that your friend has mentioned to you.  While waiting for dinner, one can look for a possible gift through his phone for a mother's birthday that's coming up.  The stuff that we can do with ECommerce and the Internet -- the possibilities are just endless!  People would rather spend the freed time with family, friends and other stuff that matters.

The Consequence

     It's definitely an advantage for businesses to have a website or an online portal where a display of their products is accessible for people to check -- at anytime they want, and at the time that they need it.  Big and small business are now reaping the benefits and rewards of ECommerce. 

The Challenge

     Whether a big corporation or a small enterprise, entrepreneurs should make it a part of their business plan to build a website.  Several platforms are available on the Internet, and the friendly user interface that they provide is easy enough to manipulate.  You don't need extensive education to produce professional looking websites. All you need to do is choose a design from the hundreds of professionally-made templates and customize it according to the nature of your business.  Fill it out with the necessary information then publish it.  They even give you your personalized domain and host the website as part of the package.

The Benefits

     With a fully operational website where people can transact business with you, plus products and services that satisfy clients, a business can grow and expand.  Your website is an extension of your physical business and since it's open throughout the day -- the costumers can check out your products whenever they want.  With these, and your well thought-of marketing strategies, there's no reason for the business not to reach or even exceed its full potential.

     Technology has definitely re-shaped our lives.  We should do all means necessary to make it work to our advantage.  This is the world today, and for me, it's a better world than yesterday.  Thanks for reading and see you on my next post!

 *Image are website screenshots of some brands that I use or I'm familiar with.